https://embed-ssl.wistia.com/deliveries/dba133000210a1bc7feb45bd2c454758.mp4
The question often is now what? That’s the kind of a question you need to ask yourself as a marketer with any kind of insight or research: what can I do with this? It’s something that I almost find difficult more than the research itself – how do I find the way to use this usefully? Ultimately, what you should do as a company is to say what does this tell me about my core objectives and business goals.
For me, marketing is a subset of business, communication, and media goals, etc. If you want to find out how does this help, go back to big questions and big issues you were trying to address as a marketer and what does this tell me:
either to confirm that those were the right issues or to contradict,
give me a new insight in terms of how I relate to the target audience, how they think and feel about my brand, etc. Relate back what you learned to what you are trying to do in your marketing efforts.