https://embed-ssl.wistia.com/deliveries/85e271b46123214759e30000d0256deb.mp4
We conducted a meta-analysis to understand how different are the results for virtual shopping and behavioral methodology compared to a traditional approach of a Purchase Intent Scale. Based on this, we wanted to validate recommendations based on a simulated environment that has better use for our clients. The simulated environment for us means that our respondents are not in isolation but in a clear social media feed.
The way we will rate packaging is not only in a standalone mode but in a very close to real shelf situation in-store, with its competitors surrounding it.
Finally, our respondents are not only answering survey questions but have to make a shopping decision on the spot. That is the essence of the way we do research. Knowing this, virtual shopping can also help us satisfy our researcher’s curiosity and answer broader questions, for example, about the different KPIs we use in other methods. It is a type of reality check, a way to compare other findings or behavior that is strongly grounded in reality.