https://embed-ssl.wistia.com/deliveries/3b733a28f58a4cc5a227ffd571e55a72.mp4
Broadly speaking, there are two different facets to this.
There are different considerations for different products, but one thing that cuts across is the selection of things, access to all these brands, and the variety to purchase.
The selection is always going to be one of the top reasons why I would come and buy on your platform. The second aspect would be pricing: offers, deals, sales. Delivery time is also important, but it is more prevalent for folks in the metro areas who have access to a hyperlocal delivery system.
People definitely want things right here and now – that majority is coming from the metro population.