https://embed-ssl.wistia.com/deliveries/13557119bf10f49700bb7fb94b97806a.mp4
The biggest thing is talking to a wide variety of stakeholders: working in our field teams, directly with our partners, corporate teams that design the corporate strategy, and the Go-to-market team. It can seem really disparate when you think about the complexity and what each of those individual teams is looking for.
So it’s really important when I’m designing a study that I understand each of those cohorts.
I want to learn more about what are the things they are thinking about this year or the next few months. So what I typically will do is write a research brief, and I’ll typically send that to each of the stakeholders as well, and make sure that I have alignment. Once I have it, that’s when I reach out to the vendor.
Getting everyone aligned not only helps me get a very clear and concise view of what I am looking for but also helps me ensure I have a good partnership with my vendors right off the gate.