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Because many of the occasions have changed, we switched more from “away from home” to “at home” consumption – so the atmosphere, the energy, the context of consumption of our brands has changed. When we’re talking about the new product, consumers are more willing to try the new product.
Consumers are definitely in a position where they want to explore new products and try different types of categories.
According to some data in Europe which we have, we know that in, for example, Germany, 72% of total consumers of the age of 16 to 34 are willing to try new exotic flavors – that’s 65% in France and Spain. Among those flavors, they would like to try some of them that they’ve never tried, so they can kind of transform themselves to the areas of the world they are now not able to travel. Knowing that we at Coca-Cola definitely we’re thinking about some exotic flavors that we can offer to our consumers to satisfy that need. COVID-19 also brought the overall health concern – so now consumers are looking at the drinks and foods as a vehicle for better health. Functionalities are getting more traction and that is something that we are paying attention to. The consumers are also looking to support as well – they are interested in immunity, boosting their energy, improving gut health and concentration, managing the mood, and many other products features out that were not so typical prior to COVID-19.