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In North America, the market for research, data, and analysis has never been more vibrant and more evolving, and one of the things to remember is that clients don’t want to renew their research relationships every week, every month, or even every year. What clients are looking for is relationships with research providers, which allow them to consistently deliver good consumer understanding to their business without having to renew it and refresh it all the time. That puts pressure on research companies to evolve without being pushed to. The providers that I was most inspired by are always the ones that brought changes to me and treated is as a partnership. In client-agency relationships presenting and visualizing data often gets neglected and left up to the clients to think about how they want to visualize it internally, and some clients like that degree of control; it’s crazy not to share an agenda for how data is presented, especially to people who don’t deal with data every hour of every day. So for me, that was always a very big deal –
How can we get better at showing data? Data that can be easily understood can also be easily leveraged and used – and it was always a big deal.