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There are a number of lessons that I’ve learned over the years in innovation – one being that
people just seem more comfortable and more honest when they are in their own house.
They have an easier time admitting that maybe they had a chocolate donut for breakfast, or that they have chips sometimes in the afternoon, or that maybe they don’t always read the nutrition facts on the back of a package.
They are more comfortable and it seems like just our insights are just a lot better.
So, that’s one of those things that I’m definitely going to be carrying forward.