https://embed-ssl.wistia.com/deliveries/b32b5c0f72aa52fa1e818f5bca8e8647.mp4
Small innovators, small disruptors will keep on popping up and teaching all of us important business lessons. We at big companies tend to think big – immediately provide a wide portfolio, go into the big campaigns and cover many touchpoints, wide formats, and occasions.
And the beauty of small companies is exactly the opposite – the beauty and the reason they are so successful is that they are not obsessed with the economy of scale. They are forced to be small for a while and to act niche, but that is the key reason for their success – and there is a lot we at big companies can learn from them! And we are learning each and every day!
There is beauty in the interaction between big and small companies because we are exchanging knowledge and experience
and we are learning from each other because both small and big companies have their pluses that we can all benefit from.