https://embed-ssl.wistia.com/deliveries/0a9459e9c1329c22fe407c5a34c92d4d.mp4
Regions such as APAC are definitely moving stronger in quick commerce. Categories in quick commerce are more impulsive, while in e-commerce, they are more long-tail planned, the range is much wider. You would buy your television on e-commerce, but on quick commerce, you would go for a shorter delivery time.
So yes, the US and Europe are evolving into a more long-tail, wider approach, while
I do see Asia as always coming up with ideas first, testing them out, and then these trends move to Europe and US.
The US tends to pick it up faster than Europe, but this time with quick commerce, we see some European players picking up the concept slightly faster than the US. APAC is always first in discovering e-comm trends, and that’s why I am super excited to be in this location, at the heartbeat of the changes.