https://embed-ssl.wistia.com/deliveries/b0591d7dcbd55190c79dbe8b6028509c.mp4
One of the things that we do is really use social media to help us amplify our voice – and not only talk about what we’re doing as a brand but also
help people spread the word and spread sustainable ideas amongst themselves.
One example is Tom’s Of Maine – this is a brand in our portfolio that’s very dear to my heart. They do an excellent job with social media and using it not only to drive energy and excitement for what we’re doing as a brand but also provide an opportunity for our brand enthusiasts to build momentum amongst themselves and talk about what they’re doing in a sustainable world. They can share their tips and tricks, showcase some of the things that they might be doing along with the brand or separate from the brand to help drive sustainability and messages home.
I think it’s a really great example of how we leverage word of mouth to drive credibility but also to continue the enthusiasm around the sustainability topic more broadly.