Author: Delphine Dierckx

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For me, quick commerce is the space to go. It is very different from e-commerce, but it is a version of it that is much quicker. Instead of next day or 24 hours delivery, we will deliver within 20 to 25 minutes.

That’s the concept of Quick commerce – that is the space to grow, especially for impulse brands that do not thrive as much in the e-commerce sphere

– categories such as snacks, beverages, alcohol but also more planned purchases such as diapers, household, milk formula, etc. – they’re all growing as we speak. We do see that alcohol, snacks, beverages are more of an impulse purchase and not thriving as much, so I feel that quick commerce is the way to go.

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Brick-and-mortar is developing well, but we do see shoppers from brick and mortar trying e-commerce.

We do see a big trend in planned purchases such as pet care, mother and baby, household essentials are moving into online as well.

That means that our shoppers are getting more and more used to the 20-minutes delivery – a little bit more spoiled in that sense.

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Regions such as APAC are definitely moving stronger in quick commerce. Categories in quick commerce are more impulsive, while in e-commerce, they are more long-tail planned, the range is much wider. You would buy your television on e-commerce, but on quick commerce, you would go for a shorter delivery time.

So yes, the US and Europe are evolving into a more long-tail, wider approach, while

I do see Asia as always coming up with ideas first, testing them out, and then these trends move to Europe and US.

The US tends to pick it up faster than Europe, but this time with quick commerce, we see some European players picking up the concept slightly faster than the US. APAC is always first in discovering e-comm trends, and that’s why I am super excited to be in this location, at the heartbeat of the changes.