https://embed-ssl.wistia.com/deliveries/610912aad845081d56d4a90122304031.mp4
There are two different types of data: primary research data and the data that we have from our own system, from the funnel conversion, etc.
Magic happens when you marry both those data sets, but it is easier said than done.
As researchers, we tend to get very academic about it a lot of times, and we want to do it in a proper way. But what’s the purpose of doing it in the first place, right? The purpose of doing it in the first place is to generate some actionable insights or some action or initiative which essentially moves certain KPIs.
At the end of the day, you are pushing the envelope in terms of getting that additional data or pulling people’s loyalty or motivation. That’s the name of the game at the end of the day.
