https://embed-ssl.wistia.com/deliveries/2d61d80cd49de513d63e2876700c0c23.mp4
I would say the ability to build a lifelike experience for the respondents and have a fully experimental design that you can control is the greatest advantage of using behavioral, contextual studies. They provide very high ROI since they allow for so much experimentation, testing iterations, validating your assumptions with real respondents in a natural setting while capturing the implicit unbiased behavioral measurements.
We have a team that works hard to create cutting-edge environments and protocols for any kind of testing you can imagine – new industries, new consumer experiences, but also new ways of testing staples like packaging, advertising, and NPDs. Another thing I’d like to point out here is that
we love to build behavioral versions of things that were usually tested without this essential dimension.
As we grow, tech will continue to be one of the areas on which we spend the most
time focused on as a company.
