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What we are trying is to follow clients’ processes, especially the stage-gate innovation cycle, and support the decision making. From the ideation phase to the final execution on the market, we are equipped with different behavioral tools and metrics, both measuring System 1 and System 2. With some clients, we are involved from the very beginning. Some clients need a disaster check, and some primarily ask how to improve the product. Together with our Tech & Design Teams, we developed an Online and Virtual Shopping Lab where we simulate typical shopping situations and measure shopping behavior. Thus, we’ve come to a moment of truth. The tool is very flexible, enabling different modifications in the designed context and at the same time conceived to provide strict control over important behavioral drivers – here, we have an experimental design. It allows us to test different scenarios and confirm that the shopper is recognizing something on the shelf as a novelty.
We are embedding store walk-through, introducing different POS materials, varying different placements, planograms, and types of displays while at the same time sales potential of the new product is measured.
We are repeating purchases and sometimes expose shoppers to out-of-stock situations to identify what are the risk of listing new SKU.