https://embed-ssl.wistia.com/deliveries/93bf019f294dc5bcbcab5770f040962f.mp4
If I’m thinking about the industry in which we operate, there are 2 factors that are the key reasons for success.
- One is – if a small innovator is providing a better or a different quality of a product, service, or a special feature, then they can apply premium positioning and pricing strategy.
- On the other side, if they don’t have a better quality of a product or premium pricing, they tend to provide better convenience while shopping or while experiencing and using the product at a better price, which means a lower than the average product price in that category.