https://embed-ssl.wistia.com/deliveries/1f1a967b799c6be4ff25592802591b88.mp4
In France, we were glad to test the virtual in-store shopping test capabilities provided by EyeSee – which proved to be especially useful when retailers closed shops. This allowed us to conduct marketing tests on Chromebook as initially planned with no interruption.
In the summer, we experienced a slightly normal period when the [COVID-19] situation improved. We re-started to use traditional methodologies like quantitative and qualitative interviews – if safety conditions (like social-distancing) were respected for both vendors and users.
The new challenge was: how to detect the long-term trends and shopping behaviors that will remain after COVID-19?
We started to implement long-term trackers and identified opportunities to use the time series necessary to develop predictive models. We are still experimenting, but we should see the result in a couple of months!