https://embed-ssl.wistia.com/deliveries/615ab86917b28b75ab230ca92f3c5a12.mp4
Over recent years, we at EyeSee have been experimenting with a series of possibilities in terms of 3D stores and virtual shopping. The idea was to always immerse the consumer into a realistic context. The unique component for this study with Google has been the fact that we have been integrating video content into another video of the merchandise fixtures. We make our 3D stores very agile in terms of setup, so the experience for the respondents becomes very shoppable.
It’s important to think pragmatical when we are configuring the study – so we must always balance the granularity of the environment.
Some components we develop in 2D with a bit of depth versus some other objects that we are studying, we fully develop in 3D. Ultimately we love to understand not only the shopping behavior but whether we can generate any level of emotional response as a trigger to that shopping experience. That’s not only important for companies like Google but just imagine what that would be like in luxury and retail for cosmetics and beyond!